Mike Allen Sports · Social Media & Sports Marketing

Social Media & Sports Marketing

Plant the seed. Tell the story. Inspire greatness.

Your story, told the right way. We help athletes, schools, programs and the businesses that support them build a brand that gets noticed by coaches, fans, families and sponsors.

Athletes
Schools & Programs
Brands & Sponsors
Events

Book a Free Discovery Call See Services

Now booking · Nationwide

RECRUITAthlete brand & exposure
PROMOTEPrograms, camps & events
PARTNERSponsors & local business
500+Players at the next level
25+ YRSCoach, scout & AD

Why It Matters

The first look happens online

Before a college coach picks up the phone, they look you up. Before a family signs up for a camp, they check your page. Before a business sponsors a team, they want to know who will see their name. In youth and high school sports today, your online presence is part of your résumé.

Mike Allen Sports brings 25+ years of coaching, scouting, recruiting, athletic administration, fundraising and sports marketing to the way we build your brand. We know what coaches look for, what families respond to, and what sponsors need to see, and we build content and campaigns around all three.

Instagram
TikTok
YouTube
X
Facebook
Hudl

Tell your story with character, and let your work speak for you.MAS Sports Marketing

Services

What we build for you

Pick the service that fits your goals, or combine them. Not sure where to start? Book a free discovery call and we'll recommend a plan.

For Athletes

Athlete Brand & Recruiting Exposure

Get seen by the right coaches

A recruiting-ready online presence that shows your game, your grades and your character. We pair it with the scouting and recruiting side of MAS so the right people actually see it.

Profile setup & clean-up across platforms
Highlight reel editing & posting plan
Player graphics: stats, offers, commitments
Guidance on what to post and what to avoid

Starting at$199one-time

Highlight Reel$199Recruiting reel up to 3 minutes from your film, with player ID, stats and contact card. One round of edits.
Recruiting Profile Package$499Highlight reel, profile setup & clean-up on up to 3 platforms, 5 player graphics, and a 30-minute posting-plan call.
Monthly Athlete Brand$249/mo8 custom posts a month, offer & commitment graphics as they happen, reel updates each season, and a monthly check-in.

Build My Brand

For Schools & Programs

Athletic Department & Team Media

One voice for your whole program

Social media strategy and content for athletic departments, high school teams, clubs and ministries. We help you celebrate your athletes, grow school spirit and keep families in the loop.

Content calendar & brand look for your program
Game day, schedule & results graphics
Senior night, signing day & spotlight features
Staff training so your team can run it in-house

Starting at$750one-time

Program Launch Kit$750Brand look, reusable graphic templates, a season content calendar, and a 90-minute staff training session.
Team Season Package$600/moOne team: schedule, game day, final score and stat leader graphics, plus 2 player spotlights a month.
Full Athletic Department$1,500/moUp to 5 teams on one department account, senior night & signing day features, and a monthly results report.

Talk About Your Program

For Brands & Sponsors

Sponsorships & Brand Partnerships

Connect with youth sports families

We help local businesses reach sports families through real experiences, not just a banner in the gym. We also help programs build sponsorship packages that raise money and deliver value to partners.

Sponsorship decks & partner packages
Sponsor activations at events & online
Co-branded content & shout-outs
Fundraising campaigns for teams & programs

Starting at$500per event

Event Sponsor Activation$500Business partner feature at one MAS event: on-site presence, co-branded posts before and after, and a recap mention.
Program Sponsorship Kit$750For schools & teams: sponsorship deck, 3 partner tiers, pitch email templates and a sponsor thank-you plan.
Season Partner Campaign$1,000/moOngoing co-branded content, event activations and family-focused promotion across a full season.

Become a Partner

For Events

Camp, Clinic & Event Marketing

Fill the gym

Full promotion for camps, clinics, tournaments, speaker events and community festivals, from the first announcement to the recap video.

Flyers, social graphics & countdown posts
Registration pages & email promotion
Live event coverage & photo/video recap
Partner and sponsor promotion built in

Starting at$350per event

Event Promo Kit$350Event flyer, 6 social graphics sized for feed & stories, and a countdown posting schedule.
Full Event Campaign$1,200Promo kit plus registration page, email promotion and a 4-week campaign managed by MAS.
Event Coverage & Recap+$500Add-on: live event posting, photo coverage and a 60-second recap video.

Promote My Event

Prices are starting rates. Your final quote is confirmed after a free discovery call and depends on the number of teams, platforms and events. Camps hosted with Mike Allen Sports include marketing materials at no extra cost.

Bundles & Discounts

Combine plans and save

Package deals pair the services that work best together, at a lower price than buying each one on its own.

Save $247

For Athletes

Recruiting Ready Bundle

$999~~$1,246~~

Recruiting Profile Package
3 months of Monthly Athlete Brand
Recruiting check-in call with Coach Mike

Best for juniors and seniors heading into the recruiting season.

Save $300

For Schools & Programs

Program Game Plan

$1,200~~$1,500~~

Program Launch Kit
Program Sponsorship Kit
Staff training on content & sponsors

Build your program's brand and a plan to fund it.

Save $250

For Events

Event Complete

$1,450~~$1,700~~

Full Event Campaign
Event Coverage & Recap
Sponsor shout-outs before & after

Promotion from the first announcement to the recap video.

15% OFF

Schools & Nonprofits

Public and private schools, 501(c)(3) organizations, churches and ministry sports programs.

10% OFF

Teammates & Siblings

Each athlete saves when two or more teammates or siblings sign up for athlete services together.

10% OFF

Prepay a Season

Pay for 6 months of any monthly plan up front and save on the full season.

Discounts apply to individual plans and cannot be combined with each other or with bundle pricing. Ask about your discount on your free discovery call.

The Content

What shows up on your feed

Every piece is built in the MAS style: clean, bold and focused on the athlete, the team and the community.

Video · Reels · YouTube

Highlight Reels

Game film cut for recruiting: best plays first, clear player ID, stats and contact info.

Graphic

Commitment & Offer Posts

Celebrate the big moments the right way.

Graphic

Game Day

Matchups, schedules, finals and stat leaders.

Feature

Player Spotlights

Athlete, student and person behind the jersey.

Campaign

Sponsor Features

Partner shout-outs families actually notice.

Promo

Camps & Events

Announce, count down, fill the gym, recap.

Video · Clips

Speaker & Podcast Clips

Short clips from talks and conversations.

How It Works

From first call to full feed

Every project follows the same game plan, whether it's one athlete or a whole athletic department.

Discovery Call
A free Zoom call to learn your goals, audience and timeline.
Audit
We review your current pages, content and what coaches or customers see today.
Game Plan
A brand look, content calendar and posting plan built around your season.
Create & Launch
We design, edit and post, or train your staff to do it themselves.
Review & Adjust
We check what's working and adjust the plan as the season changes.

Projects can be one-time (a highlight reel, an event campaign) or ongoing monthly support. Monthly plans run month to month, and you can move up or down a plan as your season changes.

Our Own Playbook

We market what we build

The same strategy we offer clients powers our own events. Let's Talk Youth Sports is a speaker series and podcast for sports parents, athletes and the businesses that support the youth sports community, promoted through pop-up events, Zoom sessions and social media.

It's built on a simple idea: businesses connect best with sports families through useful experiences, not ads and banners. That's how we approach every partner campaign.

Develop. Lead. Inspire. Serve.

Case Study · MAS Event

Let's Talk Youth Sports

A Mike Allen Speaker Series with in-person sessions at A7D Creative Group, a free Zoom session for families entering high school, and a podcast on the way.

Audience: Sports parents, athletes & local businesses
Channels: Instagram, Zoom, in-person events, podcast
Sponsor: Rory Law, Personal Injury Attorneys
Follow: @letstalkyouthsports

For Athletes & Parents

Is your profile recruiting-ready?

Coaches recruit the whole person. Use this checklist to see how your page looks from their side.

Before you post, ask:

Would I want a college coach, my principal and my grandmother to see this? If not, don't post it. Every coach we know has passed on a player because of social media.

Clear bio: name, grad year, position, height, school and club team.
Highlight reel pinned to the top of your profile, under 3 minutes, best plays first.
Contact info for you, a parent or your coach, so coaches can reach you.
Academics listed: GPA and test scores when they help your case.
Professional handle and photo, ideally your name.
Post your work: training, games, team wins and community service.
Clean up the past: review old posts, likes, reposts and comments.
Tag your coaches and programs, and follow the schools you're interested in.

FAQ

Common questions

Who is this service for?

Athletes and their families, high school and club programs, athletic departments, churches and ministries with sports programs, event organizers and businesses that want to support youth sports.

Do you run our accounts, or teach us to?

Either. We can create and post content for you, or build the plan and train your staff, coaches or parent volunteers to run it in-house.

Can you edit my highlight reel?

Yes. Send us your game film (Hudl, YouTube or video files), and we'll cut a recruiting-ready reel and help you share it with the right coaches.

How does this connect to MAS scouting and recruiting?

Your online presence and your recruiting plan work together. Athletes in our Scouting & Recruiting program get guidance on profiles, reels and posting as part of their plan.

How much does it cost?

Athlete services start at $199 for a highlight reel, program packages start at $750, sponsor activations start at $500 per event, and event promotion starts at $350. See the Services section for every plan, or book a free discovery call for a custom quote.

Do you offer discounts or package deals?

Yes. Schools, nonprofits, churches and ministries save 15% on individual plans. Teammates and siblings save 10% each, and prepaying 6 months of a monthly plan saves 10%. Bundles combine popular plans at a lower price. Discounts cannot be combined with each other or with bundles.

How can my business sponsor a team or event?

Email booking@mikeallensports.com. We'll share current events and partnership options, and build a package that fits your goals.

Do you work outside San Diego?

Yes. Mike Allen Sports works with athletes, programs and partners nationwide, and most marketing work can be done fully online.

Plant the seed.Tell the story.Inspire greatness.

Build your brand with Mike Allen Sports today!

Get Started

Ready to get seen?

Book a free 30-minute Zoom discovery call. Have this ready:

Who it's for: athlete, program, business or event
Links to your current social pages
Your main goal (recruiting, spirit, sponsors, sign-ups)
Key dates: season, camps, signing day or event
One-time project or ongoing support

Book a Free Discovery Call

Marketing & partnershipsbooking@mikeallensports.com

Call / text(408) 396-4114

Instagram@mikeallensportssd · @letstalkyouthsports