Mike Allen Sports · Social Media, Email & Sports Marketing

Social Media & Sports Marketing

Plant the seed. Tell the story. Inspire greatness.

Your story. Your goals. Your next play.

You've put in the work. Whether you're an athlete building your future, a coach growing your program, or a business looking to reach more customers, Mike Allen Sports helps you take the next step.

From individual marketing services to complete organizational partnerships, we develop strategies that showcase your accomplishments, strengthen your brand, and connect you with the right audience.

For Athletes & Individuals

Explore affordable, ready-to-purchase services designed to help you get noticed.

Explore Services

For Schools, Organizations & Businesses

Discover customized marketing solutions, sponsorship opportunities, and ongoing partnerships.

Book a Free Discovery Call

Serving Clients Nationwide | Develop. Lead. Inspire. Serve.

  • GET SEENAthletes & recruiting
  • FILL SEATSPrograms, events & game days
  • GROWSponsors, hotels & businesses
  • 500+Players at the next level
  • 25+ YRSCoach, scout & AD
Your Story Comes First

Your story deserves to be seen

You've already done the hard part. Your athlete has put in the reps. Your program has built a culture. Your event is planned, your hotel is ready for traveling teams, and your bar is ready for game day. Now the right people need to find you. Coaches, families, fans, sponsors and customers look you up online and read your emails before they ever call, register, book or walk through the door. Your online presence is your first impression, and it should show everything you've built.

That's where we come in. Mike Allen Sports is here to serve you, with 25+ years of coaching, scouting, recruiting, athletic administration, fundraising and sports marketing behind every plan. We know what coaches look for, what families respond to, what sponsors need to see and what fills rooms, gyms and seats. We build your plan around your goals and help you tell your story on social media and in the inbox.

  • Instagram
  • TikTok
  • YouTube
  • X
  • Facebook
  • Hudl
  • Email
You bring the work, the character and the goals. We help the world see them.Mike Allen Sports · Develop. Lead. Inspire. Serve.
Services

Built around your goals

One mission. Two ways to work with us.

Whether you need a single highlight reel or a complete marketing strategy for your organization, Mike Allen Sports has a solution designed around your goals.

Individual Services

Clear pricing. Easy purchasing.

Select your service, review what's included, and purchase directly online.

Organizational Partnerships

Customized solutions.

Schools, athletic departments, hotels, sports bars, and businesses can schedule a free consultation to discuss marketing strategies, service packages, and long-term partnerships.

Every package includes audience-focused email marketing.
For Athletes

Athlete Brand & Recruiting Exposure

Email marketing included
Get seen by the right coaches

You've put in the work. Now let coaches see it. We build a recruiting-ready online presence that shows your game, your grades and your character, and we pair it with Mike Allen Sports scouting and recruiting so the right people actually see it.

What's included
  • Profile setup & clean-up across platforms
  • Highlight reel editing & posting plan
  • Player graphics: stats, offers, commitments
  • Guidance on what to post and what to avoid
  • Coach outreach & recruiting update emails
Starting at$199one-time
  • Highlight Reel$199Recruiting reel up to 3 minutes from your film, with player ID, stats and contact card. One round of edits. Includes a recruiting email template to send your reel to college coaches.Purchase Now
  • Recruiting Profile Package$499Highlight reel, profile setup & clean-up on up to 3 platforms, 5 player graphics, a 30-minute posting-plan call, and a coach outreach email campaign to up to 25 college programs.Purchase Now
  • Monthly Athlete Brand$249/mo8 custom posts a month, offer & commitment graphics as they happen, reel updates each season, a monthly recruiting update email to your college coach list, and a monthly check-in.Purchase Now
Have questions? Schedule Your Free Discovery Call
For Schools & Programs

Athletic Department & Team Media

Email marketing included
One voice for your whole program

Your athletes deserve to be celebrated, and your families deserve to stay in the loop. We serve athletic departments, high school and club teams, and ministries with a social media plan and content that grows school spirit and shows off your program.

What's included
  • Content calendar & brand look for your program
  • Game day, schedule & results graphics
  • Senior night, signing day & spotlight features
  • Staff training so your team can run it in-house
  • Email newsletters for families, alumni & boosters
Plans from$600per month
  • Program Launch Kit$750Brand look, reusable graphic templates, a season content calendar, a branded email newsletter template for families and boosters, and a 90-minute staff training session.Purchase Now
  • Team Season PackageOne team: schedule, game day, final score and stat leader graphics, plus 2 player spotlights and a team email newsletter to families each month.Custom proposal
  • Full Athletic DepartmentUp to 5 teams on one department account, senior night & signing day features, a weekly department email to families, alumni and boosters, and a monthly results report.Custom proposal

Organizational plans are built as a custom proposal after your free discovery call.

Schedule Your Free Discovery Call
For Brands & Sponsors

Sponsorships & Brand Partnerships

Email marketing included
Connect with youth sports families

Your business wants to be part of the community, not just a banner in the gym. We help you reach sports families through real experiences, and we help schools and teams build sponsorship packages that raise money and give partners real value.

What's included
  • Sponsorship decks & partner packages
  • Sponsor activations at events & online
  • Co-branded content & shout-outs
  • Fundraising campaigns for teams & programs
  • Sponsor features in family email newsletters
Custompartnership pricing
  • Event Sponsor Activation$500Business partner feature at one MAS event: on-site presence, co-branded posts before and after, a sponsor feature in the event email to registered families, and a recap mention.Purchase Now
  • Program Sponsorship Kit$750For schools & teams: sponsorship deck, 3 partner tiers, pitch email templates, and a sponsor thank-you and renewal email series.Purchase Now
  • Season Partner CampaignOngoing co-branded content, event activations, a monthly partner feature in Mike Allen Sports family emails, and family-focused promotion across a full season.Custom proposal

Organizational plans are built as a custom proposal after your free discovery call.

Schedule Your Free Discovery Call
For Events

Camp, Clinic & Event Marketing

Email marketing included
Fill the gym

Your camp, clinic, tournament, speaker event or community festival deserves a full house. We promote it from the first announcement to the recap video, so you can focus on running a great event.

What's included
  • Flyers, social graphics & countdown posts
  • Registration pages & email campaigns
  • Live event coverage & photo/video recap
  • Partner and sponsor promotion built in
Starting at$350per event
  • Event Promo Kit$350Event flyer, 6 social graphics sized for feed & stories, a countdown posting schedule, and 2 event announcement emails.Purchase Now
  • Full Event Campaign$1,200Promo kit plus registration page, a 4-week email campaign (up to 6 emails) and a 4-week promotion campaign managed by MAS.Purchase Now
  • Event Coverage & Recap+$500Add-on: live event posting, photo coverage, a 60-second recap video, and a recap email to attendees and families.Purchase Now
Have questions? Schedule Your Free Discovery Call
For Hotels, Teams & Tournaments

Sports Travel & Hospitality Partnerships

Email marketing included
Fill rooms. Move teams. Grow events.

Your rooms, your teams and your tournaments all depend on the same traveling families. We connect hotels with the school teams, travel and club teams, and tournament directors who need places to stay, then promote those partnerships to the families who travel with them.

Who it's for
  • Hotels & hospitality groups
  • School sports teams & athletic departments
  • Travel team tournament directors
  • Club teams & club directors
Custompartnership pricing
  • Sports Travel PromotionsPer event: your team-rate hotel package promoted for one tournament, camp or showcase, with a booking link, event flyer, 4 social posts and an email feature to registered teams and families.Custom proposal
  • Digital & Social Media8 co-branded posts and reels a month, story features, and a monthly email feature that put your hotel, team or tournament in front of youth sports families.Custom proposal
  • School, Travel Team & Tournament DirectorsIntroductions to athletic directors, coaches, club directors and tournament directors, an email introduction campaign, and setup of a preferred hotel and team travel program for the season.Custom proposal
  • Custom PartnershipsSeason-long sponsorships, co-branded email campaigns, on-site activations, event naming and multi-property or multi-event partnerships built around your goals. Quoted after your free Zoom discovery call.Custom proposal

Organizational plans are built as a custom proposal after your free discovery call.

Schedule Your Free Discovery Call
For Sports Bars & Game-Day Businesses

Sports Bar Social

Email marketing included
Turn every game into a packed house.

Your bar is where the community watches the game, and we help you fill every seat. We don't just manage social media. We speak sports, with content that builds loyal fans and drives more traffic and sales all season long.

Who it's for
  • Sports bars & sports restaurants
  • Breweries & tap houses
  • College town bars
  • Arena & stadium neighborhood businesses
Plans from$499per month
  • Rookie PackagePerfect for neighborhood sports bars: 3 posts per week, game day graphics, weekly promotions, community engagement, a monthly email newsletter with game schedules and specials, and a monthly analytics report.Custom proposal
  • All-Star PackageFor bars ready to grow. Everything in Rookie, plus daily stories, reels & short videos, live game coverage, player & team trends, giveaway campaigns, event promotion and a weekly game day email to your customer list.Custom proposal
  • Championship PackageA complete sports marketing partnership. Everything in All-Star, plus daily content, real-time trending posts, professional photography & video, paid social advertising, influencer partnerships, a full email marketing program and a full monthly strategy meeting.Custom proposal

Organizational plans are built as a custom proposal after your free discovery call.

Schedule Your Free Discovery Call

Every package includes email marketing. Items with a Purchase Now button are fixed-price services you can buy today. Organizational services show a starting rate or custom partnership pricing, and your custom proposal is built after your free discovery call. Camps hosted with Mike Allen Sports include marketing materials at no extra cost. Looking for savings? See Offers.

Partnerships Built Around Your Organization

Your organization is unique. Your marketing strategy should be too.

We work with schools, athletic departments, sports organizations, hotels, sponsors, and businesses to develop customized marketing solutions that align with their goals, audience, and budget.

Services may include social media management, email marketing, sponsorship development, event promotion, brand strategy, and ongoing consulting.

Schools & Athletic Departments

  • Program and team social media
  • Family, alumni & booster email newsletters
  • Sponsorship programs that fund your teams
  • Staff training to run it in-house

Hotels & Sports Travel

  • Team-rate promotions for tournaments and camps
  • Introductions to athletic, club & tournament directors
  • Co-branded social media & email features
  • Preferred hotel programs for traveling teams

Sponsors & Brands

  • Activations at Mike Allen Sports events
  • Season-long partner campaigns
  • Features in family email newsletters
  • Co-branded content families notice

Local Businesses & Sports Bars

  • Sports Bar Social game-day marketing
  • Community event and Hoopfest partnerships
  • Weekly game-day and specials emails
  • Promotions that drive traffic and sales

Flexible options available

  • One-Time Projects
  • Seasonal Marketing Campaigns
  • Monthly Marketing Partnerships
  • Multi-Program & Organizational Contracts
Request Your Custom Game Plan Schedule a complimentary 30-minute Zoom discovery call to discuss your organization's goals and explore the right partnership. Or email booking@mikeallensports.com
Offers

Bundle and save

Bundles pair the services that work best together, so you get more for less than buying each one on its own. Athletes can purchase the Recruiting Ready Bundle today. Program and event bundles are set up on a free discovery call.

Save $247
For Athletes

Recruiting Ready Bundle

Email marketing included
$999$1,246
  • Recruiting Profile Package
  • 3 months of Monthly Athlete Brand
  • Recruiting check-in call with Coach Mike
  • Coach outreach email campaign

Best for juniors and seniors heading into the recruiting season.

Purchase Now
Save $300
For Schools & Programs

Program Game Plan

Email marketing included
$1,200$1,500
  • Program Launch Kit
  • Program Sponsorship Kit
  • Staff training on content & sponsors
  • Family & booster email newsletter setup

Build your program's brand and the plan to fund it.

Schedule Your Free Discovery Call
Save $250
For Events

Event Complete

Email marketing included
$1,450$1,700
  • Full Event Campaign
  • Event Coverage & Recap
  • Sponsor shout-outs before & after
  • Email campaign to fill registration

Promotion from the first announcement to the recap video.

Schedule Your Free Discovery Call
15% OFF

Schools & Nonprofits

Public and private schools, 501(c)(3) organizations, churches and ministry sports programs.

10% OFF

Teammates & Siblings

Each athlete saves when two or more teammates or siblings sign up for athlete services together.

10% OFF

Prepay a Season

Pay for 6 months of any monthly plan up front and save on the full season.

Discounts apply to individual plans and cannot be combined with each other or with bundle pricing. Ask about your discount on your free Zoom discovery call.

The Content

What your audience will see and read

Every piece puts you front and center: your athletes, your team, your event, your business and your community, built in the bold Mike Allen Sports style, on their feeds and in their inboxes.

Video · Reels · YouTube
Highlight Reels

Game film cut for recruiting: best plays first, clear player ID, stats and contact info.

Graphic
Commitment & Offer Posts

Celebrate the big moments the right way.

Graphic
Game Day

Matchups, schedules, finals, watch parties and specials.

Feature
Player Spotlights

Athlete, student and person behind the jersey.

Campaign
Partner Features

Sponsors, hotels and businesses families notice.

Promo
Camps & Events

Announce, count down, fill the gym, recap.

Email
Email Campaigns

Coach outreach, newsletters, event and game day emails.

How It Works

Two pathways. One winning game plan.

For Individuals

  1. Choose Your Service

    Explore our individual services and transparent pricing.

  2. Purchase Online

    Select your package and complete checkout.

  3. Let's Get to Work

    We'll coordinate your project details and begin delivering your services.

Explore Services

For Organizations & Business Partners

  1. Discovery Call

    We learn about your organization, goals, and challenges.

  2. Strategic Review

    We assess your marketing needs and opportunities.

  3. Custom Game Plan

    Receive a tailored proposal with services, deliverables, and pricing.

  4. Launch & Execute

    We implement your approved marketing strategy.

  5. Measure & Grow

    Review results, refine campaigns, and identify opportunities for continued growth.

Book a Free Discovery Call
Our Own Playbook

We serve our community the same way

The same strategy we use for clients powers our own events. Let's Talk Youth Sports is a speaker series and podcast that serves sports parents, athletes and the businesses that support the youth sports community, through pop-up events, Zoom sessions and social media.

It's built on a simple idea: families and businesses connect best through useful experiences, not ads and banners. That's how we serve every client and partner.

Develop. Lead. Inspire. Serve.
Case Study · MAS Event

Let's Talk Youth Sports

A Mike Allen Speaker Series with in-person sessions at A7D Creative Group, a free Zoom session for families entering high school, and a podcast on the way.

Audience
Sports parents, athletes & local businesses
Channels
Instagram, Zoom, in-person events, podcast
Sponsor
Rory Law, Personal Injury Attorneys
Follow
@letstalkyouthsports
For Athletes & Parents

Is your profile recruiting-ready?

Coaches recruit the whole person. Use this checklist to see how your page looks from their side.

Before you post, ask:

Would I want a college coach, my principal and my grandmother to see this? If not, don't post it. Every coach we know has passed on a player because of social media.

  • Clear bio: name, grad year, position, height, school and club team.
  • Highlight reel pinned to the top of your profile, under 3 minutes, best plays first.
  • Contact info for you, a parent or your coach, so coaches can reach you.
  • Academics listed: GPA and test scores when they help your case.
  • Professional handle and photo, ideally your name.
  • Post your work: training, games, team wins and community service.
  • Clean up the past: review old posts, likes, reposts and comments.
  • Tag your coaches and programs, and follow the schools you're interested in.
FAQ

Common questions

Who do you serve?

Athletes and their families, high school and club programs, athletic departments, churches and ministries with sports programs, event hosts, sponsors and local businesses, hotels, travel and club teams, tournament directors, and sports bars and game-day businesses.

Can I buy a service today, or do I need a call first?

Individual services like highlight reels, recruiting profiles, event promo kits and sponsor activations can be purchased right away with the Purchase Now button. Monthly plans and organizational services for schools, hotels, sponsors and sports bars are built as custom proposals after your free discovery call.

Is email marketing included?

Yes. Every package and bundle includes email marketing built for your audience: coach outreach and recruiting updates for athletes, newsletters for families, alumni and boosters, sponsor features, event announcements and recaps, team travel offers, and game day emails for sports bars. If you don't have an email list yet, we'll help you start one.

Do you run our accounts, or teach us to?

Whichever serves you best. We can create and post content for you, or build the plan and train your staff, coaches or volunteers to run it in-house.

Can you edit my highlight reel?

Yes. Send us your game film (Hudl, YouTube or video files), and we'll cut a recruiting-ready reel and help you share it with the right coaches.

How does this connect to MAS scouting and recruiting?

Your online presence and your recruiting plan work together. Athletes in our Scouting & Recruiting program get guidance on profiles, reels and posting as part of their plan.

How much does it cost?

Individual services have clear prices and can be purchased online: highlight reels are $199, recruiting profiles $499, event promo kits $350 and sponsor activations $500. Organizational services for schools, sponsors, hotels and sports bars are priced as custom proposals. Athletic department plans start at $600 a month and Sports Bar Social plans start at $499 a month. Book a free discovery call to get your custom game plan.

Do you offer discounts or package deals?

Yes. Schools, nonprofits, churches and ministries save 15% on individual plans. Teammates and siblings save 10% each, and prepaying 6 months of a monthly plan saves 10%. Bundles combine popular plans at a lower price. Discounts cannot be combined with each other or with bundles.

How can my business sponsor a team or event?

Schedule your free Zoom discovery call or email booking@mikeallensports.com. We'll share current events and partnership options, and build a package around your goals.

Do you work with hotels and traveling teams?

Yes. We partner with hotels, school sports teams, travel and club teams, and tournament directors on sports travel promotions, digital and social media, team travel arrangements and custom partnerships. Every partnership is custom priced. Book a free discovery call to start.

What is Sports Bar Social?

Sports Bar Social is social media marketing for sports bars, sports restaurants, breweries and other game-day businesses. Plans start at $499 a month, and each one is built as a custom proposal.

Do you work outside San Diego?

Yes. Mike Allen Sports serves athletes, programs, businesses and partners nationwide, and most marketing work can be done fully online.

Plant the seed.Tell the story.Inspire greatness.

Build your brand with Mike Allen Sports today!

Get Started
Get Started

Ready to make your next play?

Your goals matter. Your story deserves to be seen.

Whether you're an athlete ready to showcase your abilities or an organization ready to expand your reach, Mike Allen Sports is here to help.

Ready to purchase?

Explore our individual services and get started today.

Shop Services

Looking for a strategic partner?

Let's discuss how Mike Allen Sports can help your school, organization, or business grow.

Book Your Free Zoom Discovery Call

Develop. Lead. Inspire. Serve.Hard Work Brings Change.

Marketing & partnershipsbooking@mikeallensports.com
Call / text(408) 396-4114
Instagram@mikeallensportssd · @letstalkyouthsports